Running ads on Meta can be a powerful way to grow your business, but even a small misstep can lead to account restrictions or disabling.

This article breaks down easy-to-follow tips to help you keep your Meta ad account in good standing.

We explain what to watch out for and how to prepare in plain language—so you can focus on reaching your customers without worrying about unexpected hurdles.

Q1 2024 posed significant challenges for Meta ad accounts, even those managed by seasoned professionals. Despite efforts to replicate past successful setups, many encountered significantly increased CPAs and performance fluctuations, echoing the disruptions caused by the iOS 14 change in 2021.

In this article, we discuss our assessments formed from various testing outcomes and ad performances, offering insights into the evolving strategies necessary for success.

If you've ever delved into advertising for your business on social media platforms like Instagram or YouTube, you're probably familiar with terms such as Reach and Impressions. In this article, we invite you to accompany us on a journey as we go over the significance of Reach and Impressions within the framework of your social media advertising strategy for 2024.