In recent weeks, we've heard growing concern among PPC advertisers and digital marketing professionals about the disruptive impact of Google's AI Overviews and AI Max for Search campaigns. Businesses that once relied on dependable, high-converting keyword strategies are now seeing some of their most transactional queries buried—or misinterpreted—by generative summaries at the top of the SERP. Understandably, this shift has sparked frustration and even apprehension.

As the landscape of digital marketing continues to evolve, questions regarding the impact of Artificial Intelligence (AI) on Search Engine Optimization (SEO) are becoming increasingly prevalent. While some speculate about AI's potential to render traditional SEO practices obsolete, we at Jung Shin Design believe otherwise. Rather than supplanting SEO, AI is poised to revolutionize it, akin to the transformation witnessed in the graphic design industry with the advent of digital mediums.